Nissan 'GT Academy USA' by TBWA\Chiat\Day Los Angeles

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Nissan's new ad promotes its sponsorship of a new US show for the Speed channel that takes 16 Gran Turismo 5 gamers and gives them a chance to become a professional race-car-driver.

The reality show is called GT Academy USA and begins this week.


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Released: 19 September 2011

Credits

Nissan north America vice president, Nissan marketing
Jon Brancheau
Sr. manager, media operations & direct marketing group
Chad Jacoby
Sr. planner, lifestyle and event marketing
Michael Disser
Director, marketing communications
Bill Peffer
Sr. manager, marketing communications
Phil O'Connor
Manager, marketing communications
Mike Awdish
Director, interactive & social media marketing
Erich Marx
Sr. manager, social media marketing
Robert Brown
PR director
Colin Price
Sony computer entertainment America CEO & president, polyphony digital; creator, Gran Turismo franchise
Kazunori Yamauchi
Director, product marketing
Anthony Crouts
Senior product marketing manager
Stephanie Yoshimoto
Associate product manager
Brian Dunn
Marketing consultant
Todd Thorson
Marketing consultant
Sarah Felbinger
Director, product publicity
Ron Eagle
Senior manager, public relations
Alex Armour
Senior public relations specialist
Claudine T. Ricanor
Sr. director, marketing alliances & activation
Ginger Kraus
Senior marketing partnership manager
Colin Sibley
Marketing partnership manager
Ryan Maloney
Senior producer
Taku Imasaki
Associate producer
Chris Miranda
Director, legal and business affairs
Anthony Justman
Senior paralegal
Richard Daniels
OMD USA group director
Ed Beadle
Associate director of digital strategy
Brad Souva
Director ignition factory gaming
Dario Raciti
Strategist
Andrew MacLeod
Assistant strategist
Brian Barragan
Chief creative director
Rob Schwartz
Creative director
Tito Melega
Associate creative director
Jason Locey
Associate creative director
Nik Piscitello
Copywriter
Steve Bolton
Executive producer
Brian O'Rourke
Producer
Tim Newfang
Executive business affairs manager
Robin Rossi
Assistant producer
Molly Tait
Promo & web editor
Peter Smith
Director of integrated production
Richard O'Neill
Managing director
Jon Castle
Account director
Bonnie Schwartz
Management supervisor
Patrick Jones
Digital account director
Craig Werwa
Account supervisor
Beth DeMarco
Assistant account executive
Peter Estermann
Community manager
Ashton Dunn
Accounting manager
Joe Basso
Director of pr
Jeremy Miller
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