Coca-Cola 'the great happyfication' by Wieden & Kennedy Amsterdam

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Coca-Cola is launching the latest instalment of its 'happiness factory' campaign with an animated spot.

The six-minute film, which aims to "distill the secrets of happiness", premières on Facebook via YouTube to more than 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.

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Released: 19 September 2011

Credits

The Coca-Cola Company
VP global advertising strategy and content excellence
Jonathan Mildenhall
Global communications manager
David Campbell
Group director film and music production
Nick Felder
Creative producer, film & music, global content excellence
Rachel Holbrook
Creative director World of Coca-Cola
Craig Lovin
Wieden & Kennedy Amsterdam
Executive creative director
Eric Quennoy
Mark Bernath
Creative directors
Eric Quennoy
Mark Bernath
Art director
Mathew Jerrett
Copywriter
Sean Vij
Broadcast director
Erik Verheijen
Agency producers
Olivier Klonhammer
Planner
Amanda Feve
Group account director
Andrew Kay
Account directo
Philip Jacobson
Account manager
IlkayDibekoglu
Project manager
Kate Blumer
Business affairs
Karen Crossley
Film production
Production company
Pysop
Smuggler
Director
Psyop
Psyop creative directors
Todd Mueller
Kylie Matulick.
Executive producer
Neysa Horsburgh
Producer
Amanda Miller
Assistant producer
Chase Masterson
Animation lead
Dan Vislocky
3D lead
Kyle Cassidy
Compositing leads
Danny Koenig
Jason Conradt
Editor
Brett Nicolletti
Sound design company
Henry Boy
Sound designer
Bill Chesley
Executive producer
Kate Gibson
Audio post
Grand Central Sound Studios
Sound designer/mixer
Raja Sehgal
Music
Music company
Human
Composers
Edmond Dunne
Timothy Moore
Andrew Bloch + Morgan Visconti

Private View about this creative

Private View: Jon Williams and Ajaz Ahmed

Private View: Jon Williams and Ajaz Ahmed

With work from Doritos and Pepsi Max, Sky Bet, Audi, the Male Cancer Awareness Campaign, Fox and Coca-Cola.

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