Mini has launched an ad as part of its latest global campaign "another day, another adventure".
The "hitchhiker" spot sets the Mini Coupé against a dramatic winter landscape. The film is the first of three that each present a different adventure to showcase the "diversity" of the Mini driving experience.
Released: 05 September 2011
To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just car horns.
DDB Paris has transformed Mini cars into stores, complete with a salesman, brochures and opening hours, as part of a campaign in France to get more people to book a test drive.
© Haymarket Media Group Ltd.