NatWest 'secret cricketer' by Glue Isobar

A new digital campaign for the NatWest Cricket Club features the former England captain Michael Vaughan undercover in a local club game.

The concept was by Glue Isobar, with PR by M&C Saatchi Sports & Entertainment, to showcase NatWest’s support for grassroots cricket via the club.

The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club.

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Keywords:

secret cricketer, Natwest cricket club, Banks / Building Societies, Television campaign, Financial Services, United Kingdom, Agency, Natwest, Ad campaign, glue Isobar, Global, Creative agency

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