Claussen Pickles 'journey to Claussen Pickles' by The Escape Pod/Chicago

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Claussen Pickles, owned by Kraft Foods, has a released a spot in US featuring an intrepid English supermarket explorer.

It was directed by Sam Cadman, a co-creator of the UK stunt show Trigger Happy TV.

In addition, Claussen has launched a Facebook campaign that includes a "conquer the cold" photo contest and coupons.

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Released: 22 August 2011

Credits

Project name
 Journey to the Claussen Pickles
Client
Claussen Pickles, Kraft Foods
Brief
Create a new campaign for Claussen Pickles
Creative agency
The Escape Pod/Chicago
Creative director (copywriter)
 Vinny Warren            
Art director
Allan Stevenson
Planner
 Norman Bilow
Media agency
The Escape Pod
Media planner
 Matthew Johnson
Media spend
 $1m
Production company
Station Films
Director
Sam Cadman
Post-production
Hootenanny
Editor
Graham Metzger, Smoke
Finishing
Jim Annerino
Mix/sound design
Noisefloor: Jamie Vanadia & Cory Coken
Colorist
Mike Matusek, Nolo Digital Film
Motion graphics
burn.crash.repeat.  
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