Kraft Foods 'Velveeta Cheesy Skillets' by Wieden & Kennedy Portland

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Kraft Foods has launched a campaign to promote Velveeta Cheesy Skillets, aimed at mothers looking for meal-time solutions without having to spend too long in the kitchen.

In both the TV and digital executions, a blacksmith asks us to embrace the open flame and wield our skillets to forge our family a dinner of liquid gold Velveeta Cheesy Skillets.

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Released: 16 August 2011

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Credits

Creative director
Karl Lieberman
Creative director
Danielle Flagg
Copywriter
Laddie Peterson
Art director
James Moslander
Senior agency producers
Matt Hunnicutt, Jennie Lindstrom
Account team
Ken Smith, Jennifer Segerholt, Alissa Sheely
Executive creative directors
Mark Fitzloff, Susan Hoffman
Agency executive producer
Ben Grylewicz
Production company
Moxie Pictures
Director
Martin Granger
Line producer
Heidi Soltesz
Moxie executive producer
Karol Marrs
Director of photography
Dion Beebe
Editorial company
Joint
Editor
Tommy Harden
Assistant editor
Steve Sprinkel
Editorial producer
Ryan Shanholtzer
Executive producer
Patty Brebner
VFX company
A52
VFX supervisor
Jesse Monsour
VFX producer
Meredith Tomasulo
Executive producer
Jennifer Sofio Hall
2nd VFX artists
Jesse Monsour, Steve Wolf
Design studio
Elastic
Executive producer
Jennifer Sofio Hall
Design producer
Meredith Tomasulo
Art director
Lisha Tan
Designer and animator
Steven Do
Sound design company
Barking Owl
Sound designer
Michael Anastasi
Sound executive producer
Kelly Bayett
Mix company
Lime Studios
Mixer
Loren Silber
Mix producer
Jessica Locke
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