Nike is aiming to turn around the fortunes of the Argentinian football club Boca Juniors with a new spot featuring a talking stadium.
Nike, which sponsors Boca Juniors, and BBDO Argentina filmed the ad during a training session at La Bombonera. The players are treated to a pep talk from the stadium itself.
The ad marks the launch of the team's new jersey.
Released: 09 August 2011
A new Nike campaign tells a lighthearted story of how running reunites a long-distance couple.
Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London.
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