The California Lottery is promoting its new "Set For Life" scratchcards in a spot by David & Goliath.
The campaign runs on TV and outdoor, and promotes scratchcards with a grand prize of $100,000 a year for 20 years.
Released: 09 August 2011
For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.
California Lottery has launched a campaign to promote the new Black Scratchers game.
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