Michelin 'rain' by TBWA\Chiat\Day New York

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Michelin continues its first global advertising campaign with "rain", promoting the safety and efficiency of its tyres.

The animated spot focuses on safety in wet conditions, claiming Michelin tyres have a braking distance of up to 29 feet shorter in those conditions than leading competitors.

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Keywords:

Michelin, TBWA\Chiat\Day, Agency, Autos, Ad campaign, Television campaign, Global, Creative agency

Released: 08 August 2011

Agency: TBWA\Chiat\Day New York
Advertiser: Michelin
Creative Type: Television
Sector: Autos

Credits

Chairman

Art director

Rebecca Fargnoli

Copywriter

Emily Frankfurt

Head of production

Senior producer

Production

Director

Creative director

Laurent Barthelemy

Executive producer

Producers

Gloria Pitagorsky

Designers

Pete Sickbert-Bennett

Matte painting

Henrik Holmberg

Storyboard

Lead technical director

VFX

CG lead

Helen Hyung Choi

Compositors

Previz

Layout

Modeling

Rigging

Lead animator

Animation

Lead lighter

Lighting/Texture

Pink Christopher Bonnstetter

Editorial

Editor

Mix

Sound engineer

Sound design

Sound designer

Music

Composer

Publisher

Voiceover

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$Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York$

Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

Saddest Road is the latest spot in a series for Michelin, created by TBWA\Chiat\Day New York, following the first spot, which broke last month.

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