Philip Glenister of Life On Mars fame stars alongside the actress Emilia Fox in an ad to position Gordon's Gin as "the first drink of the evening".
The campaign has launched through TV, cinema, radio and digital channels.
Released: 01 August 2011
Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler
Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean.
Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler
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