Sky is promoting the start of the 2011/12 football season with a new TV ad by Brothers and Sisters.
The spot, which was directed by Ivan Bird through Rattling Stick, documents the ups and downs that fans go through when watching their team play.
Released: 28 July 2011
Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler
Bruce Willis stars in a new ad for Sky Broadband, as BSkyB ramps up the marketing for its internet service in the face of competition from Virgin Media and its YouView partners TalkTalk and BT.
Sky Sports has unveiled its new-season football campaign focusing on the fans rather than the players.
© Haymarket Media Group Ltd.