McDonald's 'happy box' by Leo Burnett London

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McDonald's is promoting its Happy Meal in a departure from previous campaigns.

Created by Leo Burnett and directed by Neil Gorringe, the ad features art-directed boxes in a number of city and beach locations.

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Released: 25 July 2011

Credits

Creative directors
Tony Malcolm
Guy Moore
Creative
Trevor Webb
Sarah Clift
Agency producer
Graeme Light
Production company
Moxie Pictures
Director
Neil Gorringe
Producer
Jess Ensor
Director of photography
Richard Mott
Production designer
Marcus Rowland
Post-production
MPC
Post-op
Mark Stannard
Editor
James Rosen
Final Cut
Wardrobe
Jonni Fitzgerald

Private View about this creative

Private View: Andre Laurentino and Andrew Melsom

Private View: Andre Laurentino and Andrew Melsom

Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale and Wrangler

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