Vitaminwater 'you're up' by Crispin Porter & Bogusky

Crispin Porter & Bogusky has created a bus-shelter as part of Vitaminwater's new 'you're up' campaign, to help recharge people on the go.

A five-volt battery-powered USB port in the shelter allows users to charge mobile phones, music players and gaming devices.  

Installed on bus routes in New York, Los Angeles, Chicago and Boston, the shelters aim to replicate those of the brand – to provide commuters across cities with a boost to power them through their day.

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Keywords:

Food & Drink, Outdoor campaign, Vitamin Water, Soft Drinks, CP and B, Agency, Crispin Porter and Bogusky, Ad campaign, United States, North America, Global, Creative agency

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