Continuing its sponsorship of Prime Time on Dave, Old Speckled Hen has released four new idents.
Voiced by stand-up comedian and comedy writer Simon Evans, a puppet fox interacts with real punters in a modern pub.
The idents break are part of a £3.5m marketing campaign to increase brand awareness and "drive drinker demand for the beer".
Released: 12 July 2011
With work from Old Speckled Hen, Trebor, Future You, Nike, Marmite and BBC Proms 2011.
The "new Dare" was created in January 2011 from a merger between the digital shop Dare and the ad agency MCBD but preoccupied the management teams for much of 2010. The merged entity now plans to put a new agenda of integration to the test.
With work from Old Speckled Hen, Trebor, Future You, Nike, Marmite and BBC Proms 2011.
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