Nike 'Nike 1948' by AKQA

Nike have created an iPad app to support the re-launch of its 1948 store in East London.

The free app is an interactive magazine on the world of London sports culture, including a mix of archived material from print and new content.

The app also features interactive content from local artists, writers and film-makers.

Future editions of the app will be released on a quarterly basis and a new website and Twitter feed has been launched.

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Keywords:

Apps / Widgets, app, ipad, Digital Media campaign, Retail, United Kingdom, Agency, nike 1948, Ad campaign, AKQA, Clothing Stores, nike, London, Digital marketing, Global, Creative agency

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