Universal Music 'Kaiser Chiefs: The Future is Medieval' by Wieden + Kennedy

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Wieden + Kennedy London has launched a digital platform to allow the public to create their own version of the Kaiser Chiefs' new album, produced by Universal Music, 'The Future is Medieval'.

Fans will be able to visit kaiserchiefs.com, make their own bespoke album for £7.50 and then get a £1 commission for every album they sell.

Fans can choose ten out of twenty available tracks to make into an album and design their own album artwork. Users will also be provided with a webpage to advertise their creation. The platform was created by interactive production company Specialmoves.

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Released: 09 June 2011

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Credits

Client
Kaiser Chiefs, B-Unique and Fiction Records (a division of Universal Music UK)

Creative Agency
W+K

Agency project lead
Alex Franklin, Nic Owen & Oli Beale

Agency Executive Producer
Danielle Stewart

Agency Interactive Producers
Michelle Cox and Chris Binks

Creative Director
Kim Papworth

Senior creative
Oli Beale

Creative Technologist
Joao Wilbert

Designer
Jon Harris

Planners
Alex Franklin & Jennifer Lewis
PR
Lois Newcombe

Interactive production company
Specialmoves

Viral film production company
Some Such

Director
Andy Bruntel

Production company producer
Rachel Dargavel

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