Celebrations, the Mars chocolate brand, has launched a new campaign in France around the notion of schadenfreude.
The ads feature people secretly celebrating at others' misfortune.
Shot by Clive Stewart, the campaign starts in print followed by a billboard ads.
Released: 13 April 2011
Mars is releasing a 2010 version of John Barnes' 1990 footballing rap as part of a TV campaign aiming to tap into consumer excitement about the forthcoming World Cup.
Mars is sponsoring ITV's new Ant and Dec TV show 'Push the Button', and has launched a series of idents to promote its 'sharing' range.
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