Waitrose has launched a new ad to promote its responsibly sourced cod from sustainable sources.
The ad features Waitrose ambassador and celebrity chef Heston Blumenthal explaining how the fish is caught in Iceland.
Released: 16 February 2011
Waitrose is breaking with Christmas advertising convention in order to donate more money to good causes for its festive campaign.
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand of hot cross buns.
© Haymarket Media Group Ltd.