Comparethemarket.com 'retirement home' by VCCP

Comparethemarket.com has launched an ad to direct consumers to its new 'digital meerkat village' meerkovo.com.

The site offers a quiz and news with plans to introduce games, meerkats and interactive features.

The ad introduces two new meerkat characters, Igor and Grigor residents of the Silver Tail retirement home. 

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Keywords:

Financial Services, United Kingdom, Media / Entertainment, Agency, Comparethemarket.com, insurance, Ad campaign, Global

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