Direct Line 'accident recovery' by M&C Saatchi

2.9 5 Votes

Direct Line has launched a new campaign advertising its insurance products starring stars 'The Thick of It' actor Chris Addison and comic actors Alexander Armstrong, Amelia Bulmore and Lorna Watson.

The ads are a departure from its previous animated works and feature an spokesperson having honest, straightforward conversations with pitch weary customers.

Share On:

Released: 13 January 2011

Related Creative:

Credits

Creative Director
Graham Fink

Copy Writer
Ned Corbett- Winder
Martin Latham

Art Director
Ned Corbett- Winder
Martin Latham

Planner
Howard Miller

Exposure
National TV

Media Agency
Mediacom

Media Planner
Barry Ferguson

Production Company
Sneezing Tree Films

Producer
Brock Van den Bogaerde

Director/Photographer/Illustrator
Graham Linehan

Editor
Joe McNally

Post Production Company
Glassworks

Audio Post-Production
The Jungle group
blog comments powered by Disqus

Related News

Direct Line 'take the direct line' by M&C Saatchi

Direct Line 'take the direct line' by M&C Saatchi

M&C Saatchi has created an integrated campaign for Direct Line.

Direct Line 'actually a locksmith' by M&C Saatchi

Direct Line 'actually a locksmith' by M&C Saatchi

Direct Line's latest campaign, by M&C Saatchi, stars Chris Addison from The Thick Of It, Doon Mackichan from Smack The Pony and Darren Boyd from Green Wing.