Currys/PC World 'the greatest electrical store in our galaxy' by M&C Saatchi

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The new campaign for DSG International's Currys PC World Megastores stars legendary Star Wars characters R2-D2 and C-3PO.

The new ad features cult actor Anthony Daniels reprising in his role as C-3PO, alongside his companion R2-D2.

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Released: 25 October 2010

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Credits

Client
Niall O’Keefe, UK Marketing Director DSG International

Client Brief
To raise brand awareness of the new Currys PCW Megastores and position them as the destination stores for your electrical needs.

Creative Director
Graham Fink

Copy Writer
Orlando Warner

Art Director
Steve Paskin

Planner
Neil Godber

Media    
National TV, Outdoor, Press, Mobile and Digital

Media Agency
Walker Media

Media Planner    
Graham Fisher

Producer
Peter Montgomery ( M&C – TV)
Kevin Earland (M&C – Print)
James Howland (Rogue – TV)

Photographer
David Bailey

Director
Sam Brown

Editing
James Rosen – Final Cut

Post Production
James Adamson - MPC

Audio Post-Production
Aaron Reynolds - Wave
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