TalkTalk 'brightstar studio' by CHI & Partners

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TalkTalk is promoting its sponsorship of the X Factor with a new integrated campaign created by CHI & Partners.

The campaign gives viewers the chance to become a pop star themselves by creating their very own music video using a specially created "BrightStar Studio" hosted on the Talk Talk website.

Using augmented reality technology, participants can sing, dance or play along to a number of different songs, with the best performances being used in the idents that are broadcast around the ITV programme.

The site will also contain exclusive backstage news and gossip as well as offering the chance to win VIP tickets to the live show.

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Keywords:

United Kingdom, Telecoms / Utilities, Ad campaign, Digital Media campaign, Television campaign, Global

Agency: CHI & Partners
Advertiser: Talk Talk
Creative Type: Digital
Sector: Telecoms / Utilities
Country: United Kingdom

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Tags: TalkTalk X Factor

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Credits

Commercial Director
Tristia Clarke

Marketing Director
Olivia Streatfeild

Head of brand
Zoe Vafadari

Sponsorship Manager
Dan Crompton

Executive Creative Director
Warren Moore

Creative Team
Warren Moore, Tom Skinner, Dan Beckett and Thiago de Moraes

Design Director
Dan Beckett

Production
B-Reel

Producers
Steve Hawes and Marcus Eley

Account Director
Suzy Pickthall