Adidas has launched a celebrity-packed campaign to promote its new mobile app, miCoach.
The brand has lined up a host of British sporting for the campaign, created by 180 Amsterdam.
The 60-second film includes stars such as tennis ace Andy Murray, rugby hero Jonny Wilkinson and Olympic gold medallist and cycling world champion Victoria Pendleton.
Released: 11 August 2010
.jpg "Adidas TBWA\Chiat\Day")
Creatives
Tim Snape, Rob Carducci, Mark Schruntek, Alon Shoval
Creative director
Dean Maryon
Planner
Andrew Smith
Media agency
Carat
Media planner
Carat
Director
Joseph Kahn
ECD
Al Mosley and Matthew Atkatz
Editor
Owen Plotkin and Fiona Fuchs
Post-production
Glassworks Amsterdam
Audio post-production
Wave Amsterdam
Adidas brought together the Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley, as well as the fictional comedian Keith Lemon and the musician Example, in a new campaign designed to identify, nurture and celebrate talent.
Creature London has launched its first work for Adidas since winning a place on the brand's roster earlier this year.
© Haymarket Media Group Ltd.