BBC 'weather' by RKCR&YR

The BBC has upgraded its weather website and is running an animated TV ad to promote its post code accuracy service.

The service is being promoted to a younger 25-34 audience and aims to introduce its weather report service which can be delivered at three hour intervals online or to a mobile phone.

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Keywords:

United Kingdom, Media / Entertainment, weather, BBC, Ad campaign, Television, Television campaign, Global

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