Anchor's new outdoor campaign continues its storyline that its butter is made by working cows and is hand-painted onto walls in turn-of-the-century style.
The campaign aims to highlight the heritage of the butter brand and will run nationally.
Released: 02 August 2010
Campaign title
Made by Cows
Client
Mike Walker, senior brand manager and Kate Richards, brand manager
Creative team
Matt Collier and Wayne Robinson
Creative directors
Dave Masterman and Ed Edwards
Designers
Dan Beckett and Suzie Hydon
Producer
Ben Etheridge
Illustrator
Paul Slater
Photographer
Conor Masterson
Typographer
Alison Carmichael
Planners
Sarah Clark and David Buckley
Account handlers
Sarah Golding and Brendon McLean
Media agency
Carat
Media planners
Naomi Lopez and Joshua Bailey
Anchor is launching a year-long campaign, created by CHI & Partners, to celebrate its 125th birthday.
© Haymarket Media Group Ltd.
