Tesco is launching a national press campaign supported by outdoor and online activity to push the brand's emphasis on quality.
The imagery puts Tesco’s tagline ‘every little helps’ directly on to everyday products.
Released: 29 June 2010
Campaign title
Quality
Clients
Abi Robins, senior marketing manager and marketing managers Emma Arnold and Laura Newman
Digital agency
Ruby
Creative director
Paul Weinberger
Copywriter
Sam Cartmell
Art Director
Jason Lawes
Planner
Nicole Frost
Media agency
Initiative
Photographer
Colin Campbell
Tesco has launched a spot in the run-up to Mother's Day.
Tesco launched its Christmas TV campaign last week with a 50 second spot during Coronation Street.
© Haymarket Media Group Ltd.