Dare is launching a Barclaycard global iPhone game and competition Rollercoaster Extreme, to build on the success of its 'rollercoaster' TV ad.
The game comes off the back of Barclaycard’s popular Waterslide Extreme launched last year.
Client
Hannah Deans, Senior Digital and New Media Manager, Barclaycard
Copywriter
Emma Lawson
Art director
Dennis Christensen
Planner
Elaine Miller/ Simon Robertson
Designer
Alex Dunford, Dan Whitehead
Barclaycard is rolling out its biggest ad campaign in almost three years, as part of its plans to use Christmas to encourage adoption of its contactless and mobile-payment technology.
© Haymarket Media Group Ltd.
