Harvey Nichols' surreal campaign for its summer sale highlights the strategy and luck required for sale shopping.
The ads features various customer 'heads' involved in games of skill with designer goods as the prizes.
Released: 10 June 2010
Clients
Julia Bowe, marketing director
Shona Campbell, group marketing manager
Anna Davidson, senior marketing officer
Copywriter
Steve Hall
Art director
Daniel Seager
Account team
Paul Billingsley, Briony Small and Charlotte Evans
Agency planner
Georgina Murray-Burton
Art buyer
Sarah Thomson
Retouching
Steve Sanderson, Greg Chapman and Andrew Walsh
Media agency
Jenny Davidson, Rocket
Photographer
Anoush Abrar & Aimée Hoving
Stylist
Sam Barbric
The latest work for Harvey Nichols in Dubai promoting a sale at the store conveys the mayhem it will cause.
© Haymarket Media Group Ltd.
