Saint@RKCR/Y&R has launched a digitally led campaign for NHS Choices to increase awareness and screening of Hepatitis amongst female prisoners.
Digital kiosks were placed in women's prisons with interactive content informing women of the ways that the virus may be contracted, its symptoms, and treatment methods.
To encourage women to interact with the kiosks, the agency also created four posters.
Released: 03 June 2010
Creative team
James Manning and Richard Barrett
Creative director
Simon Labbett
Production company
Airside
Account director
Catherine Kennedy
Digital producer
Bob Loyal
Flash programmer
Nick Watton
Flash designer
Siddiq Shaban
The NHS has launched a campaign backed by major health charities to warn drinkers of the unseen health damage caused by regularly drinking more than the NHS advises.
NHS Blood & Transplant has launched the first ever UK-wide multi-media organ donation campaign created by AMV BBDO.
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