John Smith's 'antiques' by TBWA London

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John Smith's has launched its second TV spot starring comedian Peter Kay.

The ad shows Kay at an antiques fare resuming his role as John Smith, the UK's archetypal 'no nonsense' man.

Released: 24 May 2010

Client
Mark Given, brands director and Gareth Turner, senior brand manager

Writers
Gabriel Miller and Craig Ainsley

Art directors
Marcello Bernardi and Fernando Perottoni

Creative director
Al Young

Executive creative director
Mark Hunter

$John Smith's 'dog show' by TBWA\ London$

John Smith's launches its latest execution in its 'no nonsense' campaign featuring comedian Peter Kay.

The public enjoyed Peter Kay's appearance in the new John Smiths ad and felt it targeted its core male audience well.

Campaign - The Work