BBC 'World Cup' by RKCR/Y&R

The BBC is promoting its World Cup coverage with a campaign celebrating 'the rainbow nation' of South Africa, where the games are being held.

The campaign aims to show the country's rich heritage, the diversity of the competing countries and bring to life, through colour, the emotions of the many fans, players and nations taking part in the spectacle.

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Keywords:

World Cup, United Kingdom, Media / Entertainment, BBC, Ad campaign, Sports, Television campaign, Television, Media, Global

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