Silver Spoon 'half spoon' by Adam & Eve
Silver Spoon has launched a campaign to promote the launch of its Half Spoon sugar.
The ad aims to convey the message to viewers that with the new product contains half the calories but the same sweetness.
Released: 29 April 2010
- Agency: Adam & Eve
- Advertiser: Silver Spoon
- Creative Type: Television
- Sector: Food & Drink Grocery Food
- Country: United Kingdom
Credits
Campaign title
Half Spoon
Client
Tony Lucas, marketing director, Silver Spoon
Copywriters
Sidney Rogers and Harry Bugden
Art directors
Sideney Rogers and Harry Bugden
Planner
David Golding
Media agency
ZenithOptimedia UK
Media planner
Marisa Ambersley
Production company
Coy! Communications
Director
Mark Denton
Editor
Sam Sneade, Speade
Post-production
Framestore
Audio post-production
Clearcut Sound
Related News
John Lewis 'never knowingly undersold' by Adam & Eve
John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming to demonstrate its 'life long commitment' to customers.
Maryland Cookies 'temptation' by Adam & Eve
A talking cookie tempts a mum to eat him in a new television advert for Maryland Cookies.
