Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery shoppers a refund if they find a better offer by their nearest competitors.
The ‘Asda price guarantee' campaign aims to retain customers and promote the retailer’s value for money message.
Released: 29 April 2010
Client
Mark Sinnock, director of marketing strategy and advertising
Executive creative director
Kate Stanners
Copywriter
Steve Howell
Art director
Rick Dodds
Planner
Martin Smith
Media agency
Carat
Media planner
Richard Frampton
Production company
HLA
Producer
Ed Sayers
Director
Jamie Rafn
Asda's Christmas campaign aims to show the "real story" of how mothers prepare for the holiday season.
Asda's new partnership with Leiths School of Food and Wine to select and approve its Extra Special range of premium food and drink, is the subject of a new campaign this Christmas.
© Haymarket Media Group Ltd.