Author's Profile

Russell Davies

Journalism is changing from how we're reading to how much we're reading

Sometimes problems aren't complicated, they just take time and effort

There is nothing weird about questioning your marketing assumptions

Taking a shortcut is no way to get ahead in the advertising business

- The ad business loves business process novelty. New management techniques very quickly get sucked into the advertising maw and regurgitated as thin slices of PowerPoint manifesto. Differentiation, new news and a shiny new press release all off the back of an article in Fast Company. Fantastic.

All the big data crunching that brands love turns out to be irrelevant in China

Product launches could turn your brand into one big joke on social media

Netflix has become the envy of TV with so much data on our viewing habits

- Sometimes you see a quote you know you're going to be seeing in presentations for the rest of your life. Reed Hasting, the chief executive of Netflix, uttered such a quote in an interview with GQ. "The goal," he said, "is to become HBO faster than HBO can become us." Perfect, isn't it? He was talking about Netflix's moves into being content-makers. Particularly with the launch of House Of Cards - and the decision to put it all online at once, enabling binge-watching but also confounding expectations about viewing patterns and content marketing.