- Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.
- Ida Rezvani, the managing director of Mcgarrybowen London, is leaving to take up the same role at the agency's New York office.
- Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
- Havas Media Group has bought the European data analytics company ElisaDBI.
- Bartle Bogle Hegarty has hired Patrick Lafferty, the chief operating officer of McCann Erickson in North America, as chief executive of its North America operations.
- Havas Worldwide London has hired Proximity's Justin Vir as head of digital.
- Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
- Havas Worldwide London has appointed Leila Bartlam, the managing director of Cut+Run and former head of TV at Adam & Eve, as its head of film.
- JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
- DLKW Lowe has hired Ingenuity's Yossi Goldsmith as its first marketing director.
- Jeremy Darroch, the chief executive of BSkyB, has paid tribute to Nick Milligan, the managing director of Sky Media who died last weekend.
- The start-up created by the former MCBD and Dare trio Helen Calcraft, Danny Brooke-Taylor and Andy Nairn will be called Lucky Generals.
- The new agency from Danny Brooke-Taylor, Helen Calcraft and Andy Nairn is a case of 'unfinished business', Jeremy Lee discovers.
- Another week passes and another feather makes an appearance on Grey London's plumed titfer. Gillette's worldwide advertising business was shifted out of BBDO and into the Grey network after a pitch played out on a global stage.
- Bartle Bogle Hegarty (BBH) and KesselsKramer have picked up the advertising account for Tele2, the European telecom company, ahead of a repositioning and relaunch of the brand across 10 European countries, excluding the UK.
- Lean Mean Fighting Machine has hired Jon Burkhart as head of social content.
- Havas Worldwide London has promoted Anthony Edwards to the new role of strategy director and hired the former Droga5 planning director Lisa Bowcott in a bid to boost its strategic credentials.
- JWT has won a place on the advertising roster for Carlsberg following a competitive pitch.
- Graham Wall, the executive creative director at The Marketing Store, is joining Table 19 as its first ECD.
- Darren Khan, the commercial director and television sales director at Bauer Media, has left the company after 13 years.
Interesting research here from the research from the Pew Research Center points to how Twitter isn’t perceived by some teens as a social network in the same way as Facebook or LinkedIn.