Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Author's Profile
Michael Northcott
Web ReporterMichael Northcott joined Management Today in April 2012.
Before MT, he freelanced for several b2b magazines at Emap and Mulberry Publications whilst studying for his Journalism MA at Goldsmiths, University of London.
After completeting his studies, the fast pace of online news beckoned so he took a job as online editor at Mulberry to co-ordinate the launch of a series of news websites. When the position at MT came up, he couldn’t resist giving it a go. The rest is history.
When he hasn’t got his eye on all things business, he likes playing classical piano, watching Oscar-winning films, and enjoying brandy and a cigar with some of the great thinkers of his age. Or just going to the pub.
Follow Michael on Twitter @MikeNorthcott
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
