Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Elizabeth Anderson
Staff writerElizabeth Anderson joined Management Today in autumn 2010. She completed a Broadcast post-grad at Cardiff Journalism School in the summer, before briefly working for an international business TV broadcaster. This is Lizzy’s first time working for a magazine, having previously done all her work experience in radio and TV. She maintains it’s her interest in business journalism that attracts her to working for MT… although no longer having to work night shifts is an added bonus, too.
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
