Senior Web Producer: BR Group
Sarah Johnson has been with Brand Media since March 2008. She works as a Senior Web Producer with a specialism in video production. Her role stretches across all six of the Brand Republic online titles.
Relevant experience: Previously I worked as a reporter at Haymarket on Market Direct and then Marketing magazine. I studied for my Journalism degree in Carlisle, writing for the News & Star and ‘Carlisle By Night’ before moving to London.
Favourite ad: I love film marketing, the social media campaign around Cloverfield was brilliant.
Favourite track: Chain of Fools by Aretha Franklin
One thing not a lot of people know about me: I make short films and documentaries in my spare time. My ramblings about filming and editing can be found on Twitter @SarahinHD
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.