Author's Profile

C&A appoints Razorfish to European digital account

- C&A, the clothing retailer, has appointed Razorfish London to handle its digital account across Europe.

Shell kicks off agency hunt for CRM activity

- Shell is seeking an agency to handle global CRM.

Parcelforce Worldwide appoints Proximity to CRM account

- Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

M&C Saatchi hires Antonia Harrison for international expansion

- M&C Saatchi has appointed Antonia Harrison as international development director to coincide with the official launch of its New York office.

TBWA hires Martin Jon Adolfsson as first innovation director

- TBWA\London has bolstered its creative department by appointing Martin Jon Adolfsson as its first innovation director.

Proximity poaches Havas EHS' Amanda Arthur

- Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.

The Co-op appoints Holler to handle social media

- The Co-operative Group has appointed Holler to handle its social media account.

Nestle hires Iris for Kit Kat shopper marketing

- Nestle has appointed Iris to handle its retail and shopper marketing account for its Kit Kat, ending the chocolate brand's relationship with The Big Kick.

'TV can learn from advertising' says Sir Peter Bazalgette

- Sir Peter Bazalgette, the chairman of The Arts Council, has said TV has a huge amount to learn from the advertising industry.

HSBC calls review of UK retail direct marketing business

- HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.

David Harris joins DraftFCB as ECD

- DraftFCB London has appointed David Harris as its executive creative director.

Change4Life gears up for £10.9m ad review

- Change4Life, the Government's healthy living initiative, is gearing up to hold a review of its £10.9m advertising account.

TBWA\Manchester scoops £11m Smyths Toys account

- Smyths Toys, the high-street retailer, has appointed TBWA\Manchester to handle its £11m ad account.

Grey London wins Government apprenticeship brief

- Grey London has been appointed by skills council Semta to promote the Government's apprenticeship drive through an ad campaign.

Diet Coke launches ad featuring Taylor Swift

- Diet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.

Arcadia kicks off BHS advertising review

- BHS, the department store chain owned by Sir Philip Green's Arcadia Group, is reviewing its £4.4 million advertising account.

Marks & Spencer opens talks with agencies over CRM task

- Marks & Spencer is seeking an agency to handle its CRM account.

Campaign School Reports 2013 now available online

- Campaign has now published its 2013 School Reports online with extra detail on how agencies rated their own performance.

Old Spice launches humorous soap campaign

- Old Spice has launched a comical ad campaign to promote its new brand of scented soap.

Vodafone launches global emotive ad campaign

- Vodafone is launching a global emotive ad campaign to promote its unlimited text and talk phone plan, Red, in a major shift in tone from the telecom giant's other brand work.