Author's Profile

Matt Cartmell

Matt Cartmell

News Editor

Matt's specialist subject is public affairs, but before joining PRWeek in September 2007 he wrote for such illustrious publications such as local newspaper the Bexley Times and music magazine The Fly.

He brings a working knowledge of the PR industry to the magazine, having worked at a number of PR agencies who will remain nameless.

 

Matt.Cartmell@haymarket.com

 

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  • Chronicles of Cannes – Day Two: The Redux

    Screen Shot 2013-06-19 at 09.55.43Day two dawned….and with it another migration back to the Palais.

    Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.

    Read more on Chronicles of Cannes – Day Two: The Redux…