Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Kate Magee
Associate Editor, FeaturesKate is PRWeek’s associate editor, features. She is in charge of the brand's long-form content online and in print, and is responsible for special projects such as the PowerBook, PRWeek's guide to the most influential PROs in the UK. She also advises on content for PRWeek's live events.
She is a regular speaker at industry events and has discussed reputational issues on Sky News and the BBC.
She joined the magazine in 2006, after two years exploring the world. She spent a year working in New Zealand and another year in South East Asia, South Pacific and the Middle East discovering the crucial difference between a mosquito and a mojito.
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
