Grand Union sells for £15m as Jaimes Leggett quits for Ogilvy
By Matt Williams, campaignlive.co.uk, Thursday, 15 April 2010 10:05AM
LONDON - Grand Union, the full-service digital advertising agency, has completed its sale to the digital network FullSIX in a deal estimated to be worth £15 million.
The company, which is owned by the private equity group Cognetas, has bought 100 per cent of the agency in exchange for cash and shares, with a view to expanding the brand globally alongside its network of offices.
Cognetas plans to open a Grand Union office in New York and in a number of European markets, including Spain and Germany within the next year.
In addition, the company will open a UK office of FullSIX and its digital media planning and buying network 6am. Matt Nicholls and Rob Forshaw, the founding partners of Grand Union, will take on the roles of joint chief executives of the offices and receive shares in the network.
At the same time, Jaimes Leggett, the Grand Union managing director, has quit to join Ogilvy Advertising in the new role of director of digital acceleration.
Leggett will be responsible for improving Ogilvy's digital offering, working closely with its creative directors, Will Awdry and Alasdair Graham.
He joins the agency later this month and will report directly to Ogilvy Advertising's recently appointed chief executive, Hugh Baillie.
Leggett joined Grand Union in 2005 as an account director, before taking on the managing director position in July 2008.
During his career, he has also had stints at LBi and at the digital agency DMD New Zealand.
This article was first published on campaignlive.co.uk
- Traffic Manager Source £28000 - £35000 per annum, London
- Portfolio Marketing Manager Adam Recruitment £45000 - £55000 per annum + car + bonus + bens, Greater Manchester
- Traffic Manager Blue Skies Marketing Recruitment £35000 - £45000 per annum, London
- Analytical Marketing Manager Badenoch & Clark £40000 - £45000 per annum, City of London
- Senior Account Manager Direct Recruitment £34,000 + bens, West London
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.