Agency: JWT, New York
The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public.
The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April.
The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin.
The campaign was created by Omnicom digital agency Red Urban.
This article was first published on brandrepublic.com
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.