Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Guinness digital campaign aims to gather grins
By Daniel Farey-Jones, brandrepublic.com, Friday, 12 March 2010 04:21PM
LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.
Guinness: launches digital campaign
The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public.
The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April.
The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin.
The campaign was created by Omnicom digital agency Red Urban.
This article was first published on brandrepublic.com
Related articles
- Guinness launches urban regeneration CSR programme
- Guinness ties up with Snow Patrol
- Brands clamber on board for St Patrick's Day
- Google Earth and Facebook bring Guinness to life online
- Guinness introduces new line and brings a world to life in latest ad
- Which Irish brands are most popular with the public?
Additional Information
Campaign Jobs
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
