Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Agency Inc wins integrated Bennetts insurance account
By Staff, brandrepublic.com, Thursday, 04 February 2010 04:00PM
LONDON - Motorbike insurance provider Bennetts has appointed Agency Inc to handle its integrated advertising after a pitch.
Bennetts: has hired Agency Inc
The task is to convey Bennetts' true understanding of bikers and the spirit of biking, in order to build on its market-leading position.
The campaign will employ print and digital channels and the first new creative will appear this month.
Hannah Squirrell, associate director at Bennetts, said: "Agency Inc demonstrated a great understanding of the Bennetts target audiences, and how to connect with them through strong, challenging, creative work."
This article was first published on brandrepublic.com
Additional Information
Campaign Jobs
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
- Social Media Manager Dot-Gap £35k, Central London
- Broadcast Planning & Buying - Senior Management Position PFJ £70000 per annum, London
- Digital Media Manager - Client side - Entertainment PFJ £45000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
What we can all learn from how Daft Punk won the web
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.
