Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Maisie McCabe, marketingmagazine.co.uk, Tuesday, 19 January 2010 09:40AM
Mike Moran: new CBS Outdoor managing director
Moran will oversee the outdoor media owner's relationships with brand advertisers and stakeholders, reporting to international chief executive, Antonio Alonso.
Tim Bleakley had been responsible for many of Moran's duties, before he left CBS Outdoor in October 2009.
Moran joined Toyota as marketing director in 1996, rising to the role of commercial director. He is also the former worldwide director of marketing at Thames Water. Most recently, he set up strategic specialist The Orchard Consultancy.
This article was first published on marketingmagazine.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.