By Amy Golding, marketingmagazine.co.uk, Tuesday, 10 November 2009 03:10PM
The news follows the company's announcement of a 2.9% like-for-like sales growth, reported in its half year results. The company said this was led by strong growth in the chilled and bakery sectors.
It reported total sales of £466.9m, compared to sales of £468.6m in the first half of the year.
Stefan Barden, chief executive of Northern Foods, said: ‘We have many opportunities to drive shareholder value over the coming years.
‘Today we are announcing a significant investment in Fox's Biscuits, which will enhance its profitability and provide competitive advantage,' he added.
This article was first published on marketingmagazine.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.