By Amy Golding, marketingmagazine.co.uk, Monday, 09 November 2009 02:20PM
The FMCG company said it is part of its strategy to cut 40% of its SKUs by the end of the year.
The cuts are part of a strategy to focus investment and innovation on its top-selling 100 products.
The 26-strong Knorr stock cube product range was cut to 13 products earlier this year.
This week, Unilever reported a 2% rise in third-quarter underlying profits to £1.7bn.
This article was first published on marketingmagazine.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.