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Samsung debuts camera ad campaign
By Fiona Ramsay, marketingmagazine.co.uk, Wednesday, 30 September 2009 01:02PM
LONDON - Samsung is launching a £2m advertising campaign this week, featuring TV ads to support its new 2View cameras.
The push, comprising TV, print and online activity, will focus on the recently launched ST500 and ST550 cameras, which feature the world's first front and back LCD screens.
The TV work breaks tomorrow (1 October) and runs throughout the month across ITV1, Channel 4, Five and Sky, alongside other multichannel and video-on-demand slots.
The TV campaign will be supported by print advertising in specialist photography titles, as well as digital marketing activity.
The Samsung campaign uses the tagline ‘Twice the fun of any camera'.
This article was first published on marketingmagazine.co.uk
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Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
