Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Waitrose 'summer holiday' by Kitcatt Nohr Alexander Shaw
Campaign Work, Thursday, 20 August 2009 04:58PM
Kitcatt Nohr Alexander Shaw has created a new direct marketing campaign to promote the home delivery service offered by the upmarket supermarket chain Waitrose as the summer holidays get underway.
Waitrose 'summer holiday' by Kitcatt Nohr Alexander Shaw
The campaign aims to communicate that during a period when other things can get in the way of normal routines and food shopping trips, WaitroseDeliver is on hand to help.
This article was first published on Campaign Work
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Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
