In association with
Campaign Work, Monday, 20 July 2009 04:12PM
Aimed at parents and children, the campaign borrows branding from the agency's successful 'change4life' campaign for the Department for Health.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.