VIFF 'an open mind is advised' by TBWA\Vancouver
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DEFRA 'muck in4life' by M&C Saatchi
Campaign Work, Monday, 20 July 2009 04:12PM
M&C's latest campaign for the Department for Environment, Food and Rural affairs attempts to promote conservation volunteering as the perfect antidote for summer holiday boredom.
DEFRA 'muck in4life' by M&C Saatchi
Aimed at parents and children, the campaign borrows branding from the agency's successful 'change4life' campaign for the Department for Health.
This article was first published on Campaign Work
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Twitter gives brands adds lead generation to
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
